As a dedicated lover of shopping for things to make life more beautiful, I was extremely sad to say goodbye to Domino magazine (especially when they fulfilled the rest of my pre-paid subscription with something I had absolutely no interest in, but that’s another story). But the mourning is over and Domino is back. I think more than being a commentary on the home design business, the relaunch is an interesting commentary on the state of publishing and more specifically of magazine publishing. Everyone knows that with consumers turning toward online media, they are leaving paper behind and leaving newspapers and magazines struggling. That results in a game on the part of publishers that’s fairly interesting to watch, the game of trying to figure out how to stay alive, stay relevant, carve a niche that can’t be filled online.
In one such effort, Conde Nast shuttered Gourmet magazine, only to relaunch it as a mobile app with only a limited number of special issues available at newsstands. Their strategy with Domino is somewhat similar. Sadly, that means that it is not the return of the Domino that many of us knew and loved. The new Domino will consist only of a limited number of special issues available exclusively through newsstands. The first issue, entitled Domino Quick Fixes, on newsstands through mid-July, is a thick book and sells for $10.99, and like most special issues has fewer ad pages than the typical monthly magazine. The next issue is due this fall.